GENT

GENT is a self-initiated men's skincare brand concept built as a complete design system spanning brand identity, packaging, and experiential activation. The project covers logo development, color system, typography, product bottle design, a three-SKU packaging line, and a pop-up event concept targeting men in their late 20s to early 40s. Flat dielines for the face wash carton, moisturizer rigid box, and full collection gift set were built in Adobe Illustrator with accurate dimensions, bleed, safe zones, and finish callouts including matte black soft touch lamination and mint foil detailing. Product renders, lifestyle campaign imagery, and pop-up environment visuals were produced using Midjourney with custom-written prompts art-directed to maintain brand consistency across the jet black, amber, and mint color system. GENT demonstrates the full arc of brand thinking from identity through packaging to physical space.