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CliC - Redesign
Shopify Site Redesign
In contrast, the modernized homepage adopts a clean, minimalist aesthetic with effective use of whitespace, a softer color scheme, streamlined typography, and a clear hierarchy. Navigation is simplified, with concise categories and prominent call-to-action buttons guiding users intuitively. Content is presented in digestible sections with bold headings, icons, and diagrams highlighting key product features like the magnetic front connection and adjustable temples.
The original CliC homepage featured a cluttered and outdated design with a busy layout, dense colors, inconsistent typography, and overwhelming navigation that made it difficult for users to quickly find information. Product features were buried in dense text blocks, and the brand message lacked prominence, with scattered testimonials and minimal visual appeal.
3D MOTION GRAPHIC:
This 3D motion piece visualizes the signature magnetic design of CliC eyewear through a blend of AI-assisted modeling and manual craftsmanship. The initial structure was assembled using Runway ML, an AI design platform capable of generating accurate 3D forms from reference imagery and text input. This allowed the core frame and magnetic connection to take shape quickly, setting the foundation for a refined, futuristic look.
The design was then brought into Blender for detailing, animation, and rendering. Here, lighting, textures, and motion were refined to highlight the smooth mechanics of the magnetic front connection and the ergonomic curve of the headband.
The result is a clean, fluid visual that captures the innovation and precision behind CliC’s design.
