CliC Eyewear

As Head of Digital Design at CliC Eyewear, I led the evolution of the brand's digital experience across ecommerce, paid social, email marketing, and creative campaigns. I redesigned the Shopify storefront with a focus on simplifying the customer journey, improving product discoverability, and creating a more cohesive visual system across every touchpoint. Beyond the website, I developed high performing Meta ad campaigns, product photography direction, motion graphics, email marketing, landing pages, and a scalable design system that unified the brand across digital channels. The redesigned ecommerce experience contributed to an approximately 2% increase in conversion rate within 90 days of launch.

FEATURED ADS:
What’s Inside: ✔ Proven Performers – Ads with high CTR, ROAS, and engagement metrics. ✔ Platform-Optimized – Tailored for Meta (Facebook/Instagram), Google Display, TikTok, and more. ✔ Data-Driven Creativity – Designs backed by A/B testing and audience insights. ✔ Brand Variety – E-commerce, SaaS, lifestyle, and B2C examples. *Note: This portfolio focuses on non-video ad formats (excluding 3D/UGC video ads).*

3D MOTION GRAPHIC:
This 3D motion piece visualizes the signature magnetic design of CliC eyewear through a blend of AI-assisted modeling and manual craftsmanship. The initial structure was assembled using Runway ML, an AI design platform capable of generating accurate 3D forms from reference imagery and text input. This allowed the core frame and magnetic connection to take shape quickly, setting the foundation for a refined, futuristic look.

The design was then brought into Blender for detailing, animation, and rendering. Here, lighting, textures, and motion were refined to highlight the smooth mechanics of the magnetic front connection and the ergonomic curve of the headband.