Halo Cardiac

HALO CARDIAC is a self initiated brand identity concept created to demonstrate my ability to develop a brand from strategy through execution. I defined the brand positioning, messaging, visual identity, design system, website, product UI, and integrated marketing materials for a fictional remote cardiac monitoring platform that supports patients after hospital discharge. The entire experience was designed in Figma, while AI tools including Claude and Midjourney were incorporated into my creative workflow to help conceptualize the medical device and generate early visual explorations before refining the final designs. The brand was intentionally crafted to balance clinical credibility with human centered care, creating an experience that feels trustworthy, modern, and reassuring for both healthcare providers and patients. Every touchpoint was developed as part of a cohesive, scalable brand system, showcasing my ability to combine strategic thinking, modern AI workflows, and polished design execution across digital products, marketing campaigns, patient education, and print collateral.