BOHOBOCO

For this project, I developed a creative concept for BOHOBOCO, a new fragrance line from the ground up. I defined the scent direction, naming, and product positioning, then crafted the accompanying copy to reflect a clean, modern, and editorial brand voice.

Alongside the concept and messaging, I created detailed visual prompts to generate high-quality product imagery that aligned with the brand’s aesthetic. These prompts were carefully art-directed to achieve a refined, minimal look while still feeling distinctive and tactile.

The final result is a cohesive system where concept, copy, and visuals work seamlessly together, demonstrating my ability to lead both the strategic and creative execution of a product from idea through to polished output.